1. Determine your Goals

Just what would you like to accomplish? Your purpose determines what type of customers should be targeted in your campaign.

2. Build Your Database

Undoubtedly, this is the most important aspect of your campaign. Why? Because it is where you are most vulnerable to wasting your money. Many companies will sell you databases consisting of computer-generated residential address – up to ___ % of these can be inaccurate!

We specialize in maintaining Walk Sequence Saturation databases for mass mailings. This means that every address listed is certified as a true address, resulting in fewer returned postcard pieces to you.

3. Craft a High-Impact Message

It’s one thing to get a message to a consumer… but will they listen? Our graphic design and copywriting team can help you create a stunning, on-target message that will get you noticed.

4. Professional Printing

Ah, here’s where it can get a little tricky. You need a printer who understands the post office requirements for direct mail campaigns. You also want the highest quality printing possible – don’t cheapen your message with inferior printing quality.

5. Mailing Services

At last, the final step! Our 20+ years of post office expertise ensures that this final step of your direct mail campaign will be smooth and efficient.